MediaMind: Dell In-Stream Video Case Study

Posted by IAB Australia On June 11, 2012 Research & Resources

One of the most recognized PC brands on the planet, Dell has a reputation for making direct and personal connections with its users. In mid-2011, the company launched a corporate branding campaign conveying the promise that customers can do and achieve more when they use Dell technology and services.

The comprehensive, multi-channel “The Power to do More” campaignhad three primary target audiences:

  • Healthcare – Doctors who want to spend more quality time with their patients and less time consumed by paperwork.
  • Technology – CIOs who want to focus on driving more innovation and efficiency.
  • Education – Teachers who want to do more to help their students prepare for life after the classroom.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.