MediaMind: Display is Now Profitable For Zuji Travelocity Case Study

Posted by IAB Australia On June 18, 2012 Research & Resources

ZUJI needed a way to strengthen the connection between traffic to its sites and actual conversions, engaging consumers even after they left ZUJI’s website to explore competitive offers.

ZUJI’s vision was to create a personalized display campaign that would serve up the latest and best ZUJI deals relevant to each consumer’s travel intent – anywhere they browsed on the web. ZUJI engaged Cadreon and MediaMind to develop a data-driven digital remarketing campaign that would achieve its goals.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.