MediaMind: Hyundai Case Study

Posted by IAB Australia On September 23, 2010 Research & Resources

MediaMind, reprisemedia and initiative collaborated to look into how Search and Display work together to drive conversions.

Campaign Objectives:

  • Create mass visual awareness to win a greater share of brand consideration and intention
  • Get visibility over top automotive brands both in automotive and general websites
  • Maximize the performance of search using the display channel
  • Gain deeper understanding about the relationship between search and display
  • Generate cost effective leads


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.