MediaMind: Mobile Advertising – Tiny Screen, Huge Results

Posted by IAB Australia On July 11, 2011 Research & Resources

Everyone is talking about mobile advertising, but few really know how to do it right. So what really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.

These insights include:

  • Which operating systems deliver the highest click through rate?
  • Who clicks more: iPhone techies or BlackBerry executives?
  • Is advertising in the evening better than at noon?

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.