MediaMind: Path to Conversion

Posted by IAB Australia On February 16, 2009 Research & Resources

This MediaMind study shows how advances in campaign analytics grants fresh insights into elusive conversion trends, and the effect of rich media on them. The study found that consistent investment in Rich Media was highly effective in driving conversions – that is, turning views into purchases or other desired calls for action.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.