MediaMind: Telecom Advertising – Leaving an Effective Message

Posted by IAB Australia On September 14, 2011 Research & Resources

MediaMind’s new Telecom research analyzed billions of impressions that were served in the past year to develop best practices for generating the highest performance.

These insights include:

  • The best performing online placements and online environments.
  • Which ad formats generate more breakthrough, and which engage users for longer.
  • Which ad sizes receive the highest performance.
  • The optimal number of exposures to avoid ad oversaturation

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.