MediaMind: White Collar HTML5 campaign redefines interactivity

Posted by IAB Australia On June 20, 2012 Research & Resources

Targeting avid users of the iPad and fans of the show, the campaign had a two-fold objective of raising brand awareness as well as engaging viewers to interact with the in-page game to unlock exclusive content. Two separate executions were created for the campaign, a push down ad unit and a “touch to play” HTML5 ad geared specifically for the iPad within the browser – a first in the entertainment sphere.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.