Member’s Lounge | 2010 IAB Awards Winner

Posted by IAB Australia On July 23, 2010 Research & Resources


2010 IAB Awards | Brand Loyalty and Retention Winner

Member’s Lounge
Agency: Publicis Mojo and Virgin Mobile
Client: Virgin Mobile

Bringing to life the “Retention is the new Acquisition” motto, Publicis Mojo and Virgin Mobile created a destination mobile site to engage and reward existing customers. The Member’s Lounge site captured the vitality of the Virgin brand, loading it with inspirational lifestyle cues for an experience-seeking urban audience. With initiatives such as Free Beer Fridays – giving customer free beer just for being a member – the site proved extremely popular.

Between September 2009 and May 2010, well over a quarter of the entire Virgin Mobile customer base had visited the site and monthly visits had been well above target, averaging 85,000 unique visits, while repeat visits sat at 25% per month.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.