Microsoft on the issues: Working Toward a Privacy Framework for the “Big Data” Era

Posted by IAB Australia On September 13, 2012 Research & Resources

Posted by Peter Cullen, 13 Sep 2012 9:00 AM

Over the past several months, we’ve been convening discussions with some of the world’s foremost privacy thinkers, including representatives of regulatory bodies, government policymakers, academia, NGOs and industry to explore alternate models for privacy in a modern information economy. At meetings in Washington, D.C.; Brussels; Singapore; Sydney and Sao Paulo, we’ve debated how best to evolve the notice, choice and consent model to better meet changing societal needs. Yesterday, we advanced those discussions at a global forum here in Redmond, Washington.

Microsoft has a long-standing commitment to privacy and, as part of Trustworthy Computing’s 10-year milestone last January, Corporate Vice President Scott Charney suggested that, in a world of connected devices, technology-enabled information use, and the emergence of “big data,” it’s time to consider evolving the frameworks that have governed aspects of the protection of personal data. He proposed a model that shifts focus toward acceptable use of data, and he suggested specific ways to hold organizations accountable for its management, as opposed to the current common themes of collection limitation, notice and choice.


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