Millward Brown: Digital media planning – some evidence based guidelines

Posted by IAB Australia On October 31, 2012 Research & Resources

When planning your media campaign it is important to understand the strengths of each format, how audiences respond to them and how they can work together.

Millward Brown has analysed the evidence from several key studies to create some simple guidelines for marketers who want to make the most effective use of all forms of digital media – from websites to online video, social media and mobile – as part of an integrated campaign.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.