Millward Brown: The Road to Viral Success – video

Posted by IAB Australia On November 11, 2011 Research & Resources

Why do some ads do well at going viral, and others sink? Millward Brown looks at the creative viral potential (CVP) of ads and identifies four essential components to viral success, based on research that compared metrics from the extensive LINK database and viral viewing figures on YouTube.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.