Millward Brown: Top 12 Digital Predictions for 2012

Posted by IAB Australia On December 09, 2011 Research & Resources

Millward Brown’s Futures Group Identifies Emerging Trends in Expanding Digital Space

Leading brand research consultancy Millward Brown highlights growing trends in the digital media sector with its predictions for the next 12 months.

Among other trends they believe that gamification, “virtual togetherness” and real-time online decision making will take hold in 2012, radically altering the way in which marketers interact with consumers via digital channels.

Dave Barrowcliff, a specialist in Social Media Measurement for Millward Brown commented, “We are uniquely placed in the digital and social media marketing space to identify and predict upcoming and expanding trends in this sector. We predict huge change in the way brands adopt and develop emerging technologies. They will use these technologies to engage with a growing generation of digital consumers in more playful and enjoyable ways.”

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.