Movember Games

Posted by IAB Australia On November 14, 2012 Research & Resources


October – November 2012 first runner up: Movember Games
Client: Google Australia / Movember
Creative Agency: Mark
Media Agency: PHD
Industry: Not for Profit

Campaign Information
Google wanted to help raise awareness of Movember, while showcasing the Chrome browser in a fun and innovative way. So, Mark created Movember Games, four simple motion-tracking games that made the user’s moustache the controller.

The games were made possible by Chrome’s integration with HTML5 and there was one new game released each week, starting with the Lame-Mo, where players strengthened their mo by lifting and balancing a barbell on their top lip.

The games engaged users from around the world, keeping them motivated and entertained through the often challenging month of Movember.



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.