Nielsen: Australian Online Landscape Review – April 2012

Posted by IAB Australia On May 29, 2012 Audience Measurement and Industry Ratings, Research & Resources

In this monthly update of the Australian Online universe, Nielsen cover top line insights into the latest Nielsen Online Audience Ratings and trends across top performing website categories and brands.

They also include a Category Spotlight on the Member Communities Category which has seen a 12% increase in audience over the last 12 months and in April attracted a Unique Audience of 11.9 million Australians.

The release last week of the Australian Multi-Screen report (covering Quarter 1, 2012) shows people continue to take advantage of multi-screen options to watch video – whether via conventional television sets, on desktop or laptop computers, or by using newer technologies such as smartphones and tablets. (There is a link to download the report in the pdf).

Nielsen also review the just released Report ‘Nielsen Global Online Consumers and Multi-Screen Media: Today and Tomorrow’ which provides a global perspective of Online Consumers in 56 countries. The Report looks at their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.