A new measurement methodology for Nielsen’s Digital Content Ratings is coming in early 2021, remaining a hybrid people-based measurement system which combines the best of a media quality panel and detailed census data from a wide range of publishers. Into the future media-quality, privacy compliant measurement panels provided by industry agreed suppliers become more important in delivering people-based audience data for advertising planning and campaign performance measurement across the whole market.
Providing the industry with text and video content consumption on browsers and apps across desktop/laptop, smartphones and tablets remains the focus for delivering monthly ratings data across categories in Nielsen’s Digital Content Ratings tool. The new data will continue to be inclusive and report on all digital properties regardless of their involvement with the IAB, to provide the industry with comparable data on over 6,500 media organisations, brands and channels each month.
Nielsen will continue to build on the body of work already commenced to deliver text and video respondent level data in the Digital Content Planning tool currently in beta with text only data. This respondent level data not only enables audience duplication analysis but provides the foundations for digital data to be fused with other media currencies providing industry standard cross-media measurement that is vital to meet advertiser needs.
For an overview of these upcoming changes Nielsen have produced a 50 minute webinar that can be view here.