Nielsen: Online Landscape Review – December 2012

Posted by IAB Australia On January 18, 2013 Research & Resources

In the month of December 2012 there were:
• 11 million Australians streamed online videos
• A grand total of 1.49 Billion streams were viewed
• 3.9 Billion minutes were spent streaming content
• On average, Australians spent 5 hours and 53 minutes watching online video and viewed 136 streams

Thirty one percent of the Australian Online population are from the 50+ age bracket, making this the largest online demographic and is skewed slightly higher to males (16%) versus females (15%).

The escalating use of mobile continued in December 2012 with mobile page views increasing to more than 334 million, an increase of three percent from November 2012 and an increase of 74 percent since January 2012.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.