Nielsen: Online Landscape Review – May 2012

Posted by IAB Australia On July 06, 2012 Audience Measurement and Industry Ratings, Research & Resources

Nielsen present the latest unique audience trends for May; including market statistics, gender demographics, the top performing major categories, brands and sectors. Following the shorter month and seasonal holidays which impacted online audience numbers in April, overall ratings saw a healthy 6% increase in Unique Audience numbers and a 10% increase to 27 billion minutes in overall minutes spent online.

Nielsen’s latest update on Nielsen Online Mobile Traffic for May, shows that Mobile Page Views over the past 13 months since May 2011, have increased 207% to an impressive 240.6 million.

Nielsen also include a Category Snapshot on The Voice Australia which has been a musical and social media phenomenon. From the social media conversations that Nielsen tracked, The Voice generated more than 250,000 mentions during its 10 week run, a phenomenal figure.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.