Nielsen Online Landscape Review – May 2013

Posted by IAB Australia On June 26, 2013 Audience Measurement and Industry Ratings, Research & Resources

This month’s Summary:
May data represents a trend break versus prior months across all metrics for Online Ratings Hybrid data, Video Census data and Market Intelligence due to:

  • A change in the way we measure home use of the internet to measure individuals rather than
  • households
  • Improvements to the accuracy of time spent and page measurement
  • Improved the accuracy of our state sample
  • Improvements to MI to add device reporting to better measure increasingly connected consumers use of the internet across pc, tablet, mobile and other devices.

Download the research study below for a more comprehensive insight


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.