Australian Online Landscape Review – May 2015

Posted by Christian Manie On June 18, 2015 Audience Measurement and Industry Ratings, Research & Resources

Welcome to the May 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in May saw Australians spend 39 hours online over 65 sessions; with 42 billion minutes spent online and 31 billion pages viewed.

In this month’s edition we look more closely at travel sites, with a focus on airlines, hotels and hotel directories. Total audiences to the category increased in May, while the overlap between travel directory / aggregation sites and direct airline sites was high.

Christian Manie