Nielsen Online Landscape Review – October 2013

Posted by IAB Australia On November 25, 2013 Audience Measurement and Industry Ratings, Research & Resources

October 2013

  • 16.2 million unique Australians.
  • 31.8 billion viewed pages.
  • 39.2 billion minutes spent.
  • 40 hours spent, across 63 sessions.
  • 816.7 million mobile page impressions

For sites under measure via Nielsen Market Intelligence, 44% of daily unique browsers for the period were via a mobile device or a tablet.

Speaking of tablets, Nielsen also examine the impact of an Apple product launch on traffic to the Consumer Electronics category in Australia and this month they also look at the engagement of major financial institution websites.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.