Nielsen: Online Landscape Review Report – November 2011

Posted by IAB Australia On December 22, 2011 Research & Resources

The Nielsen Online Ratings now provides the online media industry and marketers with the single set of industry endorsed metrics.

This presentation will be updated each month with the latest Nielsen Online Ratings.
With this edition, Nielsen have expanded the contents to include a segment on the fast growing Mobile sector, with insights on the recent Nielsen/Telstra Mobile ownership usage study and a recently released Nielsen Mobile Media Report from the US.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.