Nielsen: Online Landscape Review Report – October 2011

Posted by IAB Australia On November 24, 2011 Research & Resources

The Nielsen Online Ratings now provides the online media industry and marketers with the single set of industry endorsed metrics.

The internet now ingrained in the everyday life of Australian consumers.

With over 20 million Australians now enjoying access to the internet, what we watch and buy, and how we consume and engage with media, is rapidly evolving. The amount of time spent online is increasing – through social networking and websites becoming more and more interactive.

Mobile internet multimedia devices, are presenting more customer touch points for presenting content and choices for communication distribution. The ‘anywhere anytime’ nature of the internet, means that consumers can source information, entertainment and other tools, often in tandem with other media.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.