Nielsen: State of the Market Report – January 2012

Posted by IAB Australia On February 28, 2012 Audience Measurement and Nielsen, Research & Resources

What’s the State of the Australian Online universe in 2012?

Australians’ online activity increased across all key metrics in January as the country emerged from the festive season.

This presentation will be updated each month with the latest Nielsen Online Ratings data.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

Recommended