No Boring Bits

Posted by IAB Australia On February 12, 2008 Research & Resources


December – February 2008 winner: No Boring Bits
Client: Streets Cornetto
Creative Agency: Soap Creative
Media Agency: McCann Erickson
Campaign type: Banners, blog, microsite, rich media, viral
Industry: FMCG

Campaign Information
The campaign was broken up into two phases. The first phase was not integrated and was solely digital. In this phase, Soap developed the strategy to take character Terry the Executioner from the Television Commercial conceived by McCann Erickson and bring him to life through Social Networks.

The second phase was a truly integrated campaign, with TV, Outdoor and Point of Sale promotion. Soap provided Digital strategy and execution. Other players included McCann Erickson (TVC) and Universal McCann (Media)

Judge’s Comment
Simple idea, brilliantly executed with a great understanding of how people use the digital space now in all its varied forms.



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.