Online Circle Facebook Report February 2013

Posted by IAB Australia On February 28, 2013 Research & Resources

The new categories Online Circle have added to this report are:

  • Airlines
  • Health & Beauty
  • News & Magazines
  • Radio
  • Sporting Clubs
  • TV – Channels & Networks
  • Universities

TV Programs remains at the top of the list with 9,355,912 fans. It still has approximately 4 million more fans than nearest rivals Retail – Fashion which jumped to second position (5,503,535) and FMCG – Snackfoods (4,882,702) which dropped from second to third. In our last report we suspected that the traditionally quiet summer months for television could result in a slowdown in fan growth for the category but in actual fact, the industry grew a healthy 3.5%.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.