October – November 2011 winner: Parrot Carrot Safari
Client: Parrot Carrot
Creative Agency: Leo Burnett
Campaign type: App
Industry: Entertainment
Campaign information
This app was developed to support the launch of a new children book targeted at 2-5 year olds. It turned the iPhone screen into a pair of magic binoculars, allowing young players to peer into and explore a world of unusual rhyming animals. The app brought to life each of the six rhyming characters from the book in a unique animated style with narration provided by Kamahl.
Judge’s comment
Great use of the mobile channel with a simple idea beautifully executed. A charming extension of the book into a virtual space kids are sure to find magical.
