PwC: 2013 Digital marketing trends – Is content becoming king?

Posted by IAB Australia On May 22, 2013 Research & Resources

In a world of rapid digital change, empowered consumers and information overload, it can often seem like there’s nothing less certain than what’s happening in digital marketing.

Business operators often rely on predictions in the digital marketing space and know it’s a dominating force, but do we really know where to start when it comes to applying the principles to an individual business?

With so many digital marketing trends out there, it’s often hard for the average business to grasp those that will make a real difference to their bottom-line. DCI has put together the following infographic, which cuts through the blur of marketing hearsay and puts forward the most important marketing trends for 2013.

Not surprisingly mobile and social media top of the list of trends for 2013, however the prominence of content marketing in this list indicates an important new priority for digital marketers. The infographic highlights that 91% of B2B and 86% of B2C marketers are using content marketing, indicating businesses are investing in content to gain an edge over their competitors. Done properly, content marketing can position a brand as an industry thought leader, facilitate feedback and drive website traffic.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.