Responsys: Big Australia Report 2012

Posted by IAB Australia On October 01, 2012 Research & Resources

The newest edition of the Big Australia Report reports on the benchmark and practices of digital marketing in Australia. Responsys combines both survey results from Australia’s marketing industry and within their own internal data from over a billion marketing emails annually.

Results detail the explosion of mobile and email remains the ‘go to channel’ in Australia for power marketing.

No less significant is the adoption of cross-channel marketing and it is anticipated this trend to continue.



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.