The Australian Online Landscape Review – June 2015

Posted by IAB Australia On July 20, 2015 Audience Measurement and Industry Ratings, Research & Resources

The Nielsen Online Landscape Review is a summary of Australian online habits over the month of June, 2015. The study details how Australians spend their time online: 37 hours online over 63 sessions; with 41 billion minutes spent online. 

This month’s issue looks at the shopping habits of Australian men and women by examining the classifieds and mass merchandiser categories. Analysis revealed that while home-wares and department stores had the highest skew towards females, tech stores had the highest skew towards males.

The top five visited brands, based on online ratings, in June are also included. 

Download the full report below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.