The Convertible Challenge

Posted by IAB Australia On February 11, 2014 Research & Resources

December – January 2013/14 second runner up: The Convertible Challenge
Client: Intel Agency: The Monkeys
Campaign type: App
Industry: Technology

Campaign Information
The Monkeys’ The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel’s new laptop and tablet in one, Intel Ultrabook Convertible. All the creative ideas were submitted on a simple Facebook app that instantly generated customised graphics of the products, which were then uploaded to the gallery. The winning entry, the Boombox Bike which included a completely integrated, high-quality sound system, was created for real by Intel following the competition. The campaign resulted in 200 percent increase in sales of Ultrabook Convertibles for Intel, with over 10,000 ideas submitted and over 91,000 Facebook interactions.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.