The Me Project

Posted by IAB Australia On September 15, 2011 Research & Resources


August – September 2011 winner: The Me Project
Client: Edith Cowan University
Creative Agency: 303
Media Agency: 303
Campaign type: Microsite
Industry: Education

Campaign Information
This campaign sought to help school-age users explore a range of career options that matched their interests through a fully interactive website. Users were asked to post images of their personal environments (bedroom, study area, …) and Edith Cowan University analysed the images to provide possible course matches, giving students insights into career options they may not have considered. Users were able to browse other people’s images and their course options, plus comment and share in social media.

Judge’s Comment
This is such a difficult segment and this campaign does a great job of engaging future students for the Uni, excellent idea and great implementation.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.