The Order of Coopers

Posted by IAB Australia On September 14, 2010 Research & Resources


August – September 2010 winner: The Order of Coopers
Client: Coopers Brewery
Creative Agency: TEQUILA DIGITAL
Media Agency: KWP
Campaign type: Microsite
Industry: Alcohol

Campaign Information
This campaign aimed to bring a not-so-secret society of beer drinkers and home brewers to the modern age. The strategy was to rebuilt the Coopers’ website around this ‘beer-loving’ community. The online community featured forums, information on label makers and tips on brewing. An interactive family tree, bringing the Coopers’ family story to life based on true stories, was also created.

Over 185,000 people visited the site in just six months without any mainstream media support and people from more than 170 countries ultimately visited the website.

Judge’s Comment
A thoroughly engaging site and experience. Everything has been thought of here and excellently produced. This campaign is a cracking piece.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.