The pen is mightier than the mouse

Posted by IAB Australia On November 14, 2006 Research & Resources


September – November 2006 winner: The pen is mightier than the mouse
Client: Staedtler
Creative Agency: HOST
Media Agency: MATCH
Campaign type: Banners, microsites, viral
Industry: FMCG

Campaign Information
The banners featured pencils, highlighters and markers and as the user rolled over the banner with their mouse, the pen/highlighter/marker would give chase resulting in the them being mightier than the mouse!

In addition there was a website called ‘Take Note’ that allowed users to write a ‘real’ note to anyone they wished (anonymously or otherwise). Then, a fulfillment house would hand write the note and post it, along with a Staedtler pencil. Approximately 10,000 notes were sent, and was featured in the Good Weekend Magazine.

Judge’s Comment
It’s a well executed creative interpretation of the positioning, the site does it better than the ads, but the ads are well conceived and the art direction is strong.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.