The Tomb Raider Challenge

Posted by IAB Australia On November 11, 2008 Research & Resources


September – November 2008 winner: The Tomb Raider Challenge
Client: Atari
Creative Agency: New Dialogue Media Agency: Ikon Communications
Campaign type: Banners, microsite, rich media, viral
Industry: Entertainment

Campaign Information
In a bid to attract a wider and more diverse audience to the already popular Tomb Raider game, the agency created a site with a virtual 21 day treasure hunt which used the new Google Earth browser plug-in. Artifacts were then ‘hidden’ across the world and Playstation 3 prizes were to be won daily.

Judge’s Comment
Fantastic concept, design and attention to detail.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.