The Video Network: Guide To Internet TV

Posted by IAB Australia On April 24, 2012 Research & Resources

Times are changing, and to allow the expansion of this innovative media market, The Video Network (TVN) believes education and a clear understanding of the entire market are key to success. This internet TV Guide has been produced to help brands understand the online video phenomenon and how they can incorporate internet TV advertising buys into their overall media buying plan. In this guide we will discuss:

  • Key trends that are driving the internet TV ad market
  • Why online video is a superior advertising solution
  • The various types of online video
  • Tips and traps for new players

This guide is designed to clarify terms and better educate the market to understand the unique opportunities available with this form of advertising, as well as content distribution and creation.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.