The World’s Biggest Pac-Man

Posted by IAB Australia On May 16, 2011 Research & Resources


April – May 2011 winner: The World’s Biggest Pac-Man
Client: Microsoft IE9, Pac-Man
Creative Agency: Soap Creative
Campaign type: Microsite
Industry: Entertainment

Campaign information
This campaign saw Soap develop an online promotional platform for PAC-MAN to build awareness of an upcoming product and showcase the power of HTML5 on Microsoft’s newly released IE9.

The global PAC-MAN community embraced the opportunity to create and play in their own maze, becoming part of the “World’s Biggest PAC-MAN” game. The platform was a huge success with 1.5 million visitors recorded in the first three weeks.

Judge’s comment
A simple, engaging idea, elegantly executed with a powerful community focus, ram PACked full of retro joy


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.