Tigerspike: Building a Route to Market Through Mobile and Tablet Platforms – Part 1

Posted by IAB Australia On June 20, 2012 Research & Resources

This whitepaper is the first in a two-part series, designed to help brands and businesses choose the best route to market in the fragmented, muti-platform world in which we live.

Here in Part 1 you will gain an understanding of the benefits and drawbacks of the various media technology platforms and gain insight into which platforms will prove popular in the years ahead.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.