Tigerspike: Building a Route to Market Through Mobile and Tablet Platforms – Part 2

Posted by IAB Australia On June 21, 2012 Research & Resources

This whitepaper is the second in a two-part series, designed to help brands and businesses decide how to build mobile presence in the fragmented, multi-platform world in which we live.

In this whitepaper, Tigerspike focuses on the different approaches to multi-platform development that are currently available, along with analysis of the benefits and challenges of each approach, help you to solve the multi-platform.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.