Video Ad Volume: Loudness Guidelines

Posted by Christian Manie On October 18, 2017 Research & Resources

Digital video advertising makes up a larger and ever-growing segment of the digital advertising market. Along with Display, guidelines must be in place to ensure that audiences receive the best advertising experience possible maintaining the balance between advertiser’s goals and overall user satisfaction. Presently, a large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by.

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Christian Manie