The Video Advertising State of the Nation Report outlines the attitudes and plans of Australian media buyers in relation to all forms of digital advertising. The report found that brand building is one of the key drivers of the rapidly expanding digital video market. The 2022 IAB Australian Video State of the Nation Report also found that 74% of buyers are continuing to invest or increasing their investment in digital video ad formats as a way of expanding the reach of their TV campaigns.
At our recent Video Summit, IAB Australia Research Director Natalie Stanbury took our audience through some of the key findings from the survey, watch here:
The press release can be read here and the full report can be downloaded below.