Native Advertising: Interview with Rica Bartlett from The New York Times

Posted by IAB Australia On April 03, 2017

We sat down with Rica Bartlett from The New York Times at the Google Native Advertising Summit to discuss what native means, what the NYT is doing in the space, and the advantages of Native going forward.


Watch the video on YouTube.

Download The New York Times’ Native Advertising PDF, including links to videos and articles explaining their approach to Native, here.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.