Safe HTML Ad Rich-media Container (SHARC) – An Explainer

On May 11, 2022 ad tech matters, adtech matters, iab tech lab

Every few weeks or so we’ll bring you some critical member-only product updates and trends that we feel you’ll find useful. Today’s topic is Safe HTML Ad Rich-media Container (SHARC), an updated standard recently released by IAB Tech Lab.

SHARC is a new standard that enables interactive ads to be served across different platforms in a secure iframe that prevents the ad from accessing sensitive data. It does this with the development of a standardised safe ad container API that can be used in mobile-app, web, and other HTML-enabled environments.

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