Storytelling for business

Storytelling for business isn't just an art - it's your competitive edge

Storytelling for Business workshop will help you master the art of weaving narratives that not only engage prospects and customers but also resonate with leaders and peers.

Join Storytelling for Business, an in-person workshop tailored for commercial and business people.

Storytelling is now considered an essential skill for anyone who needs to communicate effectively with prospects, customers, leaders or peers. This workshop uses practical exercises to ensure you can apply these creative communications skills directly to your work.

This in person, one-day intensive, presented in conjunction with the Australian Film Television and Radio School (AFTRS), covers everything you need to come up with a great story idea for your video, organisation or pitch.

Discover the power of storytelling that engages attention and invites empathy in this course covering creative techniques that filmmakers use to connect with their audience on an emotional level

Topics covered:
- the five key elements of a powerful story to capture an audience
- how to make a message compelling and memorable
- how to translate storytelling techniques to deliver your own clear  call to action

In advance of the course, you will be asked to submit an idea that you will work on in the workshop. You will be sent further instructions regarding this on enrolment.

Meet your facilitator
and industry special  guest

Nick Bolton
Image of Nick Bolton
Filmmaker, Creative Industries Business Advisor, Business Owner, Actor, Guest Lecturer, Board Member
for more information in Nick, visit AFTRS
Andrés López-Varela
industry special guest
General Manager Storyation, developer of strategic and branded content, revitaliser of content, and renowned for global marketing strategies and branded storytelling.
In-person workshop
IAB member price
$600 (GST exempt)
Non-IAB member price:
$800 (GST exempt)
Non-member registration and enrolment here via AFTRS website

Enrolments close
midnight 18 February 2024

27 February 2024
9.30am – 4.30pm
Australian Film Television
and Radio School
Moore Park, Sydney

maximum of 10 participants
Presented by
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AFTRS logo
AFTRS reserves the right to cancel this course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with AFTRS via email that the course will be proceeding before you make your travel bookings. 
AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund from AFTRS. Cancellations 14 days or less before course commencement will incur a fee.
For enquiries or to express interest for future course dates, please email

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