What is the key to a successful mobile campaign?

This 13-minute video features key highlights from our recent IAB Mobile Council event at Twitter Australia. We invited mobile experts to share their thoughts on what they see as key to running a successful mobile campaign. Featured panelists: 

• Rachida Murray: Head of Performance at Spark Foundry </[p]>

• Madhusudan Therani: CTO at Near 

• Lee Owens: Head of Brand Strategy at Twitter 

• Jessica Miles: Sales Director at IAS 

• Lisa Deverewhite: Digital Acquisition Director at AMEX (Moderator)​