AdTech Matters – Identity proposals, Safari’s Private Click Measurement and ads.txt & app-ads.txt update for CTV

On January 15, 2021 click measurement, ctv, identity

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Identity related proposals in Project Rearc – a review of the three types of proposals that we’re currently seeing being submitted into Project Rearc.

Apple’s Private Click Measurement – a closer look at how Apple intends to limit the amount of data collected by any parties seeking to measure click attribution in Safari.

Recent ads.txt and app-ads.txt  update for CTV – a closer look at the updates to these standards and what it means in practice.

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