AdTech Matters – Identity proposals, Safari’s Private Click Measurement and ads.txt & app-ads.txt update for CTV

On January 15, 2021

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Identity related proposals in Project Rearc – a review of the three types of proposals that we’re currently seeing being submitted into Project Rearc.

Apple’s Private Click Measurement – a closer look at how Apple intends to limit the amount of data collected by any parties seeking to measure click attribution in Safari.

Recent ads.txt and app-ads.txt  update for CTV – a closer look at the updates to these standards and what it means in practice.

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