AdTech Matters – Prebid, FLoC Trials & Buy-Side Transparency Standards Released

On April 07, 2021 buy-side transparency standards, Floc, Previd, Programmatic

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Buy-Side Programmatic Transparency Standards – these are now out and we provide a summary, some recommendations & key insights.

Google FLoC Trials start – Google’s Federated Learning of Cohorts (FLoC) have recently started to roll out as a developer origin trial in Chrome. We take a closer look.

Prebid Usage Survey –  OpenX recently surveyed over 300 publishers to get their thoughts on all things Prebid and gain an understanding of how they are utilising Prebid. We dive in…

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