AdTech Matters – SCID, UK Independent Publishers Report & Amazon Advertising Products

On July 15, 2021 amazon, Programmatic, publishers

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful. Today’s topics include:

Shared Campaign Identifier (SCID) – previously known as the Trust ID initiative, the Shared Campaign Identifier is now being trialed in Europe. We take a closer look.

Amazon Advertising Products – we review how the Amazon advertising products are evolving and some related initiatives to keep an eye on.

Index of UK Independent News Publishing – some recent research in the UK shines a light on the recent challenges and opportunities for smaller-to-mid sized and regional publishers.

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