AdTech Matters – SCID, UK Independent Publishers Report & Amazon Advertising Products

On July 15, 2021 adtech matters, amazon, Programmatic, publishers

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful. Today’s topics include:

Shared Campaign Identifier (SCID) – previously known as the Trust ID initiative, the Shared Campaign Identifier is now being trialed in Europe. We take a closer look.

Amazon Advertising Products – we review how the Amazon advertising products are evolving and some related initiatives to keep an eye on.

Index of UK Independent News Publishing – some recent research in the UK shines a light on the recent challenges and opportunities for smaller-to-mid sized and regional publishers.

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