AdTech Matters – Privacy Sandbox Update, Buy-Side Transparency Standards & Updated Webmaster Guidelines

On February 17, 2021 buy-side transparency standards, google search console, privacy sandbox

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Forthcoming Buy-Side Transparency Standards – a lot is happening in the programmatic transparency space. Enormous efforts recently across the industry have hugely improved transparency on the sell-side… and now it’s time for the buy-side to step up.

Privacy Sandbox Update – we’ll take a closer look at the latest moving parts in the proposed future frameworks for interest-based advertising on the web.

Google Search Console’s updated guidelines for News and Discover – webmasters need to be across the latest guidelines of violation for content policies for Google News and/or Discover… and their potential implications.

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