Starting from their Australian base in 2018, The Oodie has since expanded internationally into major markets like the UK and US and has provided customers worldwide with the most snuggly, cuddly, softer-than-soft wearable blankets.
We talked to Lorraine Bautista, who oversees affiliate marketing for The Oodie across five key regions (AU, UK, US, DE, CA), as she shed light on their impressive global growth. She also offered insights into their successful partnership with Skimlinks, which utilised data-driven affiliate marketing strategies to propel them into the international market and contribute to their staggering +127% sales growth in 2023.
Check out the results here.