On Monday March 25 IAB Australia held its 2019 Measurement Town Hall. Developed by the IAB Measurement Council, this Town Hall meeting saw the IAB present its new Future of Measurement project, and was a chance for agencies, marketers and publishers to hear from experts in the field and share their thoughts and concerns around digital audience measurement.
The project entails a full review of audience and cross media measurement and will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.
The Future of Measurement project will consist of extensive engagement with key stakeholders and industry bodies in the local market on the buy and sell side, and an assessment of various developments in overseas markets, the IAB will also be conducting a buy and sell side research survey on market.
More information on The Future of Measurement Project here.
Download photos from the event below.
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